We Ride For Asher

8 years ago, the owner of Butte & Co. lost her son Asher in a skiing accident on Copper Mountain while warming up for a competition. Asher was only 17 years old when he passed. Family and friends will always remember him as one of the most well-liked, happy kids in Crested Butte. He was an incredible freeride skier who grew up on the mountain and died doing what he loved most. The community keeps Asher alive in their hearts by placing Asher stickers on their ski and snowboard equipment and throughout the town. There is a bench dedicated to him outside our main shop at the base of Mt. Crested Butte.